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Stories and collections that inform, help, and inspire. When you download an app, it should work as promised. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. And more than 250,000 apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to your data. We strongly support all points of view being represented on the App Store. Which is why human App Reviewers ensure that the apps on the App Store adhere to our strict app review standards. App Store purchases are safe and simple, so you can start playing, gaming, reading โ€” or just doing โ€” right away. Even if you grant access once, you can revoke it later. Because we offer nearly two million apps โ€” and we want you to feel good about using every single one of them. Every app has an assigned age rating, so parents can determine what is appropriate for their children. Apps must adhere to our guidelines. When you download a universal app on one device, it automatically appears on your other devices. Our App Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved business models. Each app is required to ask for your permission so you can choose what data to share. Apple products use industry-leading technology to bring apps to life โ€” so you can experience more of the amazing things your devices are capable of. Apps help unlock the full potential of your Apple devices. Or when a game controller syncs up easily with a new game on your iPhone. Like when an app uses Face ID or Touch ID for secure access โ€” while keeping the underlying authentication data from your face or fingerprint private. We help app developers take advantage of our latest hardware technologies. Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. And if you upgrade to a new device, your apps go with you โ€” no need to redownload as long as your apps stay up to date. You should never have to worry about inappropriate content. For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, and live. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line โ€” especially when it puts children at risk.ใ€‚

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